The idea was to create a new type of bicycle for the urban rider with a focus on both aesthetics (ie. creating a highly distinguishable bike that looks like nothing else) and new technology including a revolutionary folding frame, maintenance free hub gear, single sided Headshok fork and a unique single-sided drive train. The case closed drivetrain technology provides clean, user friendly, maintenance free, and internally geared performance.The bikes look decent, kind of like they should be extras in a dark sci-fi flick or something, like what Neo rides when he's chilling out.
But I like the idea of maintenance free biking and not having to worry so much about bashing my derailleur (did I mention I reefed one a few weeks ago?).